My client Unbounded Solutions corporate office in Atlanta, with offices in the UK and Mumbai, India just released their office Harlem Shake video.
Wow it is so wonderful that with Social Media tools like Social Mention, Google Alerts, Ice Rocket, Addict-o-matic, Twazzup, Sysomos, Beevolve, How Sociable, Social Seek, Social Pointer, Mentionmap, Twitter Advance Search, Trackur, Viralheat, Monitter, Twilert, you have the ability to hear what is being said about you and your business. Of course many business are actively marketing online and using social media to engage and reach an audience. And there are some people and businesses that have decided not to use social media. Well whether you have decided to use social media or not consumers are using it and it would be wise for you to listen to what they are saying about you. I decided to talk about some great tools on the market that help you to hear what is being said about you online. You can get extremely important information real-time with these tools.
Of course with everything we need to understand the subject that is being discussed. What is Social Media Sentiment? Social Media Monitoring?
Social Media Sentiment
It involves the analysis of comments and gathered from social media sites such as social networks and blogs. It goes deeper than just analyzing words, sentiment analysis identifies the Fan or Follower’s attitude towards a brand by using variables such as context, tone, emotion, among others.
Social Media Monitoring
Social media monitoring refers to research based on listening to the activity on the web, social media drives a lot of that content, and usually refers to the use of automated tools to process that information, looking at thousands of conversations. Social media monitoring can be passive, for example listening to people to find out what their interests are, or it can be active, searching for information about a specific brand, person, company or campaign.
If you have not explored these social monitoring tolls you should. Many of these social media monitoring tools are free so even if you do not have the big budget to purchase these tools you still have options to allow you to get this valuable information.
Who Is Tara? Online marketing Strategist/ Social media Expert
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